Profile and professional career of the heads of the different bodies
GENERAL DIRECTOR OF GF HOTELS
Victoria López Fuentes
Victoria López Fuentes is the president of Grupo Fedola. She currently leads a seven-member board of directors, four of whom are children of Fernando López Arvelo, the corporation's founder and current Honorary President.
With a degree in Business Administration and a Master's in Tourism Business Management from the ULL, Victoria has completed various expert courses in Children's and Tourism Sales and Marketing from the Instituto de Empresa in Madrid.
As soon as he graduated, he wanted to develop the entrepreneurial DNA inherited and passed down from his father. At 25, he opened his first business, where he learned everything necessary to manage a small business and understand entrepreneur-customer relationships. In 2000, he decided to join the Fedola Group, a step that is part of the company's strategic vision of involving the second generation in its management bodies.
Victoria's entry into the group was discreet. She decided to take on minor responsibilities in order to gain a deeper understanding of the structure of a group that, at the beginning of the new century, was beginning to grow to 190 people and two hotels.
With the construction of the current GF Gran Costa Adeje in 2001, the Fedola Group's Board of Directors was created. Victoria became a director of the company's highest management body, along with her siblings.
Responsibilities changed, and in 2005, he began to take on a more executive role, assuming the position of general manager of GF Hoteles, the group's hotel chain. Today, he has five hotels, four of which are located in the south of Tenerife: GF Victoria 5* GL, GF Gran Costa Adeje, GF Isabel, and GF Fañabé. The chain completes its accommodation offering with the GF Noelia, located in Puerto de la Cruz.
Also under his leadership, brands were created to offer new offerings to the hospitality market: Priceformes, specializing in household goods and food for the HORECA sector; Pricemesa, a professional uniform brand; and Camulse, focused on beauty salons, aesthetics centers, and hotel bazaars.
The way it has generated wealth for over 65 years has led the Fedola Group to be recognized with various prestigious awards. All of them mention the credibility conveyed by Honorary President Fernando López to his family, employees, and society at large.
Victoria López's profile has not gone unnoticed by the islands' leading business institutions. She currently serves as vice president of the Southern Zone of the Hotel and Non-Hotel Association of the province of Santa Cruz de Tenerife, Ashotel. She is also a board member of the Association for Progress and Management (APD) of the Canary Islands. Victoria López is the 2021 Caixabank Businesswoman Award winner in the Canary Islands.
According to Law 12-2014, it is not mandatory to report the remuneration of executives who do not belong to public entities.