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a large swimming pool surrounded by umbrellas and chairs
GF Victoria Costa adeje
a large swimming pool surrounded by umbrellas and chairs
GF Gran Costa Adeje Costa adeje Reopening October 10, 2025
a large swimming pool surrounded by umbrellas and chairs
GF Fañabe Costa adeje
a large swimming pool surrounded by umbrellas and chairs
GF Isabel Costa adeje
a large swimming pool surrounded by umbrellas and chairs
GF Noelia Puerto de la cruz
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We provide you with all the information about GF Hoteles

Institutional

  • General information
    GF Hoteles is the commercial brand of the Grupo Fedola hotel chain, a Tenerife company with 100% Canarian capital, based on a job well done, on the value of people and on the certainty that good results are the product of good decisions.

    Four of its five establishments are located in Costa Adeje, one of the best tourist areas in Spain. With more than 3,100 hotel beds, GF Hoteles has become one of the most important hotel groups in the Canary Islands.
  • Regulations applicable to the entity
  • Information relating to the activity carried out by the entity
    THE HOTELS

    GF VICTORY
    Five-star luxury hotel. Opened in 2018, it is the newest hotel in the chain. It has 242 suites, and is a differentiated accommodation offering leisure and relaxation alternatives for each family member. Thirty thousand square meters in which different areas have been designed; some dedicated to health and wellness treatments and others focused on family entertainment. 90% of its energy consumption comes from renewable sources.

    GF GRAND COAST ADEJE
    Five-star establishment with 457 rooms. Opened in 2001, like GF Victoria, the complex has been identified with innovation and respect for the environment. It is a benchmark for the implementation of sustainable measures in hotels in the Canary Islands.

    GF FAÑABÉ
    Four-star hotel with 413 rooms. It was the first hotel that the group opened in Costa Adeje in 1994 and was renovated in 2004. At the time, it was the private building on the islands with the largest investment in solar thermal energy installations.

    GF ISABEL
    Built in 2001 and acquired from the RIU chain in 2009, the following year most of its facilities were renovated and it consists of 384 accommodation units distributed in apartments, bungalows and villas with Canarian neocolonial-inspired architecture.

    GF NOELIA
    This is a three-star hotel located in the centre of Puerto de la Cruz. It was built in 1970 and its facilities and equipment were renovated and modernised in 2004. It has 106 rooms.

    GF Hoteles' core business is the rental of holiday accommodation units as a tourist services operation. In addition, other relevant areas of activity are:
    • Wedding and event planning
    • Marketing your services through direct sales
    • Development of promotional marketing activities

    The customer segment to which they direct their activity is mainly a European tourist profile, especially British, of middle-high age. They also target families, couples and groups. The relationship with these audiences is carried out through:
    • Reception staff
    • Public relations area of each of the hotels
    • Customer service
    • Surveys and participation in social networks

    As an internal client, its employees are also an important asset for the chain. In fact, human capital is one of its key resources, along with its commitment to technology and quality in its facilities and accommodation units.

    GF Hoteles' products and services are distributed through direct sales via the web, travel agencies, OTAs, contracting through tour operations and participation in fairs and tourism events.

    What makes the chain different is its quality and excellence in the provision of services, its experience, its commitment to sustainability , its privileged location in the Costa Adeje area, the proximity and trust it offers its customers and the variety of products and services.

    GF Hoteles' key partners are the rest of the Fedola Group companies, tour operators, OTAs, suppliers, other hotels in the area and also the Public Administrations of the Autonomous Community of the Canary Islands.

Organization

  • Organization with updated information as of May 7, 2024
  • Profile and professional career of the heads of the different bodies
    GENERAL DIRECTOR OF GF HOTELS
    Victoria López Fuentes


    Victoria López Fuentes is the president of Grupo Fedola. She currently leads a seven-member board of directors, four of whom are children of Fernando López Arvelo, the corporation's founder and current Honorary President.

    With a degree in Business Administration and a Master's in Tourism Business Management from the ULL, Victoria has completed various expert courses in Children's and Tourism Sales and Marketing from the Instituto de Empresa in Madrid.

    As soon as he graduated, he wanted to develop the entrepreneurial DNA inherited and passed down from his father. At 25, he opened his first business, where he learned everything necessary to manage a small business and understand entrepreneur-customer relationships. In 2000, he decided to join the Fedola Group, a step that is part of the company's strategic vision of involving the second generation in its management bodies.

    Victoria's entry into the group was discreet. She decided to take on minor responsibilities in order to gain a deeper understanding of the structure of a group that, at the beginning of the new century, was beginning to grow to 190 people and two hotels.

    With the construction of the current GF Gran Costa Adeje in 2001, the Fedola Group's Board of Directors was created. Victoria became a director of the company's highest management body, along with her siblings.

    Responsibilities changed, and in 2005, he began to take on a more executive role, assuming the position of general manager of GF Hoteles, the group's hotel chain. Today, he has five hotels, four of which are located in the south of Tenerife: GF Victoria 5* GL, GF Gran Costa Adeje, GF Isabel, and GF Fañabé. The chain completes its accommodation offering with the GF Noelia, located in Puerto de la Cruz.

    Also under his leadership, brands were created to offer new offerings to the hospitality market: Priceformes, specializing in household goods and food for the HORECA sector; Pricemesa, a professional uniform brand; and Camulse, focused on beauty salons, aesthetics centers, and hotel bazaars.

    The way it has generated wealth for over 65 years has led the Fedola Group to be recognized with various prestigious awards. All of them mention the credibility conveyed by Honorary President Fernando López to his family, employees, and society at large.

    Victoria López's profile has not gone unnoticed by the islands' leading business institutions. She currently serves as vice president of the Southern Zone of the Hotel and Non-Hotel Association of the province of Santa Cruz de Tenerife, Ashotel. She is also a board member of the Association for Progress and Management (APD) of the Canary Islands. Victoria López is the 2021 Caixabank Businesswoman Award winner in the Canary Islands.

    According to Law 12-2014, it is not mandatory to report the remuneration of executives who do not belong to public entities.

Economic-Financial

Contracts and agreements

  • 2021
    None of the GF Hoteles companies have signed any agreements with the public administration during 2021.
  • 2022
    • None of the GF Hoteles companies have signed any agreement or contract with the public administration during 2022.
    • Fedola Group has not signed any agreement or contract with the public administration during 2022.
  • 2023
    None of the GF Hoteles companies have signed any agreements or contracts with the public administration during 2023.
  • 2024
    None of the GF Hoteles companies have signed any agreements or contracts with the public administration during 2024.

Grants and subsidies

Policies and code of ethics

Transparency assessment

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