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GF Hoteles transforms Black Friday purchases into direct aid for homeless animals.
The Canary Islands hotel chain will donate 5% of its direct sales from November 27th to 30th to the local animal shelters APANOT and Mascotas Sin Hogar Acentejo.
GF Hoteles is once again betting on a conscious tourism model with the launch of its Green Stay campaign. From November 27th to 30th, the hotel chain will directly allocate 5% of the total amount of bookings made through its website to two local entities dedicated to animal protection in Tenerife, APANOT and Mascotas Sin Hogar Acentejo.
In this fourth edition, the focus returns to animal protection in the face of the difficult reality of abandonment on the islands. The proceeds obtained will be distributed entirely between Mascotas Sin Hogar Acentejo, an organization in La Victoria de Acentejo focused on rescues, veterinary care, and responsible adoptions, and APANOT, a historic shelter in Icod de los Vinos managed by volunteers under a firm premise of zero-kill and active sterilization in the northern region.
In the words of Sandra Herrera, Commercial and Marketing Director of GF Hoteles, the initiative responds to the conviction that the hotel sector should be an active engine of change in its own territory. “We want to show that traditional commercial dates can be transformed into tools for real impact in our community. With Green Stay, every booking that comes through our website becomes a tangible opportunity for the welfare and protection of animals on our island,” notes Herrera.
This support for local shelters connects naturally with the values of GF Hoteles, a closeness to animals that the chain also experiences internally through GF Isabel, established as one of the reference pet-friendly accommodations on the island for those traveling with their pets.
Framed within the ‘Be Green Life’ strategy, the Green Stay initiative reaches its fourth consecutive edition with nearly 30,000 euros raised since its inception. Over these years, the funds have boosted priority causes for the archipelago such as reforestation with the Foresta Foundation, animal welfare, and projects linked to autism. With this track record, GF Hoteles consolidates its local roots by transforming commercial dates into a tangible impact for the society and environment of the islands.
