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With dynamics and a commitment to service excellence, the hotel chain consolidates its alliance with Canarian specifiers by showcasing the versatility of its facilities.
GF Hoteles has taken a strategic turn in promoting its services for the MICE segment (Meetings, Incentives, Conferences, and Exhibitions) with an immersion day designed for the main agents in the sector in the Canary Islands. The hotel chain organized a meeting where event organizers, wedding planners, and incentive travel agencies left their usual role as planners to experience the service firsthand. Through team-building dynamics and a gastronomic offer based on well-being, the professionals were able to learn about the brand's value proposition up close.
For Sandra Herrera, Commercial and Marketing Director of GF Hoteles, the key is to experience it firsthand: "We want the specifier not only to see the hotel but to be able to feel it." In this sense, she highlighted that the most valuable recommendation “is the one that comes from a real experience in our facilities.”
During the day, participants carried out a scavenger hunt through the facilities of the GF Gran Costa Adeje, a dynamic designed to present the establishment's latest renovations. Among the novelties were the new splash zone, the renovated Jungle Bar, and the update of its event rooms, which now have infrastructures adapted to current technological and logistical requirements.
With this initiative, GF Hoteles not only consolidates its alliances with the islands' strategic operators but also positions the human factor and shared experience as the new indicators of success in event organization.
